You're Too Young To be a Grandparent

October 2015

The campaign dramatizes how teen pregnancy can affect a whole family and asks parents to have awkward conversations with their teens now instead of dealing with the consequences later. Consisting of bus shelters, YouTube videos, digital pre-roll video and five :30 TV spots, the campaign features youthful parents in stereotypically “old timer” situations – preparing casseroles at 4 o’clock, clipping coupons, drinking fiber supplements, watching television at unreasonable volumes and more. All pieces direct parents to TalkToYourTeen.org where parents can find resources for starting a productive discussion with their child.

Videos

Volume

Phone Call

Clapper

4 O'Clock

Fiber

Bus Shelters

Diner

Bingo

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