Your Baby's Not A Baby

October 2012

The campaign showed teens crammed into high chairs, car seats and strollers with the headline “Your Baby’s Not a Baby Anymore.” The ads directed parents to talk to their kids about sex with assistance of BabyCanWait.com which offers a download of the Let’s Talk Toolkit. This toolkit helps parents open conversation with their children about sex and healthy relationships. Small post card versions of the ads were also distributed to local libraries, barbershops, and beauty salons.

 

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