May 2013

This ad was in response to data that showed the birthrate among Latina teens in Milwaukee lowering at a much slower rate than among African American teens. In fact, it’s estimated that 44% of Latinas will become pregnant at least once by age 20, while the number for teens overall is just over 30%. The bus shelter campaign was in Spanish and directed parents to download tips for talking to teen about sex at babycanwait.com.

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