Predator/Prey

April 2009

Statutory rape is an appalling and dirty little secret that often results in teen pregnancies and Milwaukeeans didn’t like to talk about. This campaign was meant to make men who prey on young girls uncomfortable in a public place, where they may be together. Each ad features a juxtaposition - an older man looking a young girl up and down as if she was a trophy.

 

 

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