Maxxxy Mum

October 2010

Over 3,000 teens downloaded Maxxxy Mum’s music in the first three weeks of the release. Maxxy Mum, a fake new artist, promoted on local radio station V-100, offered free downloads of songs and ringtones. When teens downloaded the files they heard the sound of a screaming baby along with the message, “Not exactly music to your ears? Then you want to think twice before getting yourself or someone else pregnant as a teen.”

Radio Spot (:10)

Radio Spot (:30)

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