A Baby Will Control Your Life

May 2014

The ads depict teen parents as a hand puppet, a jack-in-the-box and pull toy all being controlled by a disproportionately sized baby. The campaign tells teens the truth about being a parent. Parenthood means putting baby’s needs before you own. The campaign warns them that if they are going to have unprotected sex as a teen, they better be willing to spend their days being controlled by their baby.

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